Test #021: How Landing Page Headlines Can Impact Incentive

Each year in October, they hold a nationwide conference in San Diego, CA called ‘Here We Still Stand.’ This conference is a celebration of the biblical truths that were rediscovered in the Protestant Reformation. They sold out of in-person tickets very early this year, and have decided to promote their free online livestream for those who weren’t able to purchase a ticket. On this ‘livestream signup’ page they wondered: If we emphasize the ‘free’ nature of the livestream offer, can we increase incentive and conversion?

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Grant Klembara
Test #020: How Page Layout Impacts Friction and Conversion

Ted's Brain Science Products launched an eBook content offer earlier this year titled, “A New Way to Approach Pain.” Individuals who choose to download their free copy of this eBook are led to a ‘Thank You’ page where they have the opportunity to buy Ted’s Pain Cream. We wondered: If we layout this ‘Thank You’ page in a similar manner to our marketing product page, can we reduce friction and increase our eCommerce conversion rate?

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Grant Klembara
Test #018: Increasing Incentive through a Compelling Subject Line

Sourced recently launched an omnichannel campaign that targeted Office Managers in three major cities: Dallas, Austin, and Los Angeles. This campaign included a series of emails and digital advertising elements. In their very first email, they wanted to make sure they engaged a high number of individuals so that individuals who subsequently noticed a 2nd and 3rd email would be more inclined to open them. They decided to offer a 'Summer Cocktail Guide' for free. They wondered: If we highlight this free offer in our email subject line, can we increase incentive and overall open rate? 

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Grant Klembara
Test #017: How Discount Offers Increase Incentive and Urgency

They decided to run a pre-launch campaign in order to gauge interest in this product. When designing their facebook ad, they wondered if highlighting their limited time discount offer would encourage people to complete their pre-order right away. They created a treatment ad and asked: Will a discount offer headline increase urgency and incentive for the potential customer?

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Grant Klembara
Test #016: Decreasing Anxiety and Friction on the Homepage

Ted's Brain Science Products directs a lot of traffic directly to the homepage–both in organic and paid advertising efforts. They wondered if they could increase their eCommerce conversion rate for these visitors by making some tactical changes to the homepage, especially above the fold. So they introduced a couple of new elements and asked: Will adjusting our homepage imagery and messaging reduce anxiety, increase the force of the value proposition, and as a consequence, increase eCommerce conversion rate?

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Grant Klembara