Test #013: Increasing Relevancy by Personalizing a Standard Offer

Sourced launched an initial round of advertising campaigns to encourage viewers to 'Request a Quote' for their delivery services. After reviewing past performance and receiving feedback from their city Brand Leaders, they asked: If we personalize our offer so that it's geared towards one of our target audiences (ie. Office Managers), can increase our relevancy and clickthrough rate? 

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Grant Klembara
Test #012: Increasing The Clarity of Your Landing Page Headline

This past year, 1517 launched 'The 1517 Academy,' which contains a series of free online resources on a variety of theological topics. In this particular test, they examined their 'Commentary on Galatians' course signup page and looked for ways to improve it. They wondered: If we increase the clarity of our headline, can we increase  the force of the value proposition as well as our on-page conversion rate?

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Grant Klembara
Test #011: How GIF Advertising Impacts Clickthrough Rate

Waterloo has seen strong results on their national 'Store Rollout' campaigns, when it comes to total Cost-Per-One thousand people reached (or, CPM). However, they found that they had room for improvement in their post engagement rate. In other words, they were reaching a wide audience, but few people were actually engaging with their posts. They wondered: Will GIF "videos" increase the incentive to engage and, therefore, increase post engagement rate?

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Grant Klembara
Test #009: Increasing Incentive through Subscription Discounts

After taking a close look at their historical eCommerce data, and after receiving feedback from regular purchasers, Ted's Brain Science Products decided to create a subscription program for their most popular product, Ted's Pain Cream. After developing a 'subscribe' option, they wondered: what the net impact of the 'subscribe' option was on product page asked: Will providing a subscription option that offers a discount increase incentive and eCommerce conversion rate?

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Grant Klembara
Test #008: How Ad Format Impacts Post Engagement Rate

As Waterloo continues to introduce its product on a national level, they have seen that seen that directly targeting people in or within a few miles of their stores is a cost effective way to reach their target audience. However, they've noticed that engagement has been low. They have primarily used single-image static ads for this type of reach campaign. They wondered: Will a rotating carousel ad that includes additional product imagery increase post engagement rate?

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Grant Klembara
Test #006: Reducing Friction While Localizing A Service Offering

Potential clients for Sourced can 'Request a Quote' for their event on their 'Request a Quote' landing pages (or, on their site here). After reviewing their existing 'Request a Quote' page for the Dallas area, we noticed that there were a lot of opportunities for visitors to click away from the page. We also found that the page didn't really show anything related to Dallas. We wondered: Will decreasing the number of secondary links and columns on the page while highlighting the locality of the service in Dallas increase the 'Quote Request' rate? 

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Grant Klembara